Field & Stream

As of December 4, 2024
  • F
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 17%
    Performance
  • -32%
    delta down
    30-Day Change
  • 10%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: Lifestyle, Culture & Entertainment

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
88%
Best Practices
96%
SEO
92%
Web Vitals
Score
Largest Contentful Paint
2.34
Interaction To Next Paint
0.14
Cumulative Layout Shift
0.12
First Contentful Paint
1.42
First Input Delay
Time To First Byte
0.86
Lighthouse
Score
First Contentful Paint
8.1
Speed Index
11.7
Largest Contentful Paint
22.6
Total Blocking Time
7.3
Time to First Byte
1
Cumulative Layout Shift
18.74

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Shopify
Main Thread:
10621ms
Blocking:
5027ms
Transfer Size:
1.62MB
Klaviyo
Main Thread:
1709ms
Blocking:
862ms
Transfer Size:
192.33kB
Google/Doubleclick Ads
Main Thread:
948ms
Blocking:
757ms
Transfer Size:
259.84kB
ZenDesk
Main Thread:
1495ms
Blocking:
525ms
Transfer Size:
280.79kB
Google FundingChoices
Main Thread:
661ms
Blocking:
376ms
Transfer Size:
95.58kB
organiccdn.io
Main Thread:
486ms
Blocking:
348ms
Transfer Size:
243.60kB
9 additional vendors which combined compose <0.20% impact

Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$55,578
in revenue
By improving:
Cumulative Layout Shift
17%
0.12 0.1

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
Want to know more?

Performance

Fullview
1w
1m
3m
all

Profile

Owner

Bonnier

Website

https://www.fieldandstream.com/

Founded

1895

Category

Lifestyle, Culture & Entertainment

Description

Hunting and fishing tactics from the pros, gear reviews, and adventure stories. Field & Stream is the Soul of the Total Outdoorsman.

Headquarters

NY

Profile Source

Wikipedia