The Guardian

As of January 14, 2025
  • D
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 33%
    Performance
  • 32%
    delta up
    30-Day Change
  • 40%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
92%
Best Practices
93%
SEO
85%
Web Vitals
Score
Largest Contentful Paint
0.86
Interaction To Next Paint
0.15
Cumulative Layout Shift
0.04
First Contentful Paint
0.71
First Input Delay
Time To First Byte
0.28
Lighthouse
Score
First Contentful Paint
3.7
Speed Index
5.9
Largest Contentful Paint
6.9
Total Blocking Time
0.6
Time to First Byte
0
Cumulative Layout Shift
30.77

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
confiant-integrations.net
Main Thread:
450ms
Blocking:
378ms
Transfer Size:
179.56kB
guim.co.uk
Main Thread:
1021ms
Blocking:
329ms
Transfer Size:
1.34MB
Google/Doubleclick Ads
Main Thread:
506ms
Blocking:
283ms
Transfer Size:
274.78kB
Permutive
Main Thread:
617ms
Blocking:
203ms
Transfer Size:
373.41kB
Amazon Ads
Main Thread:
110ms
Blocking:
34ms
Transfer Size:
92.48kB
AppNexus
Main Thread:
0ms
Blocking:
0ms
Transfer Size:
965 B
10 additional vendors which combined compose <0.099% impact

Performance

Fullview
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all

Profile

Owner

Guardian Media Group

Website

https://www.theguardian.com/

Founded

May 1821

Category

News & Broadcast Media

Description

The Guardian is a British daily newspaper. It was founded in 1821 as The Manchester Guardian, and changed its name in 1959. Along with its sister papers, The Observer and The Guardian Weekly, The Guardian is part of the Guardian Media Group, owned by the Scott Trust Limited. The trust was created in 1936 to \"secure the financial and editorial independence of The Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of The Guardian free from commercial or political interference\". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for The Guardian the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in its journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK.

Headquarters

Kings Place, London, UK

Profile Source

Wikipedia