Variety

As of January 15, 2025
  • F
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

    Have further questions?

  • 27%
    Performance
  • 8%
    delta up
    30-Day Change
  • 19%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
81%
Best Practices
39%
SEO
92%
Web Vitals
Score
Largest Contentful Paint
1.35
Interaction To Next Paint
0.15
Cumulative Layout Shift
0.08
First Contentful Paint
1.29
First Input Delay
Time To First Byte
0.44
Lighthouse
Score
First Contentful Paint
20.8
Speed Index
33.9
Largest Contentful Paint
37.5
Total Blocking Time
2.1
Time to First Byte
0
Cumulative Layout Shift
2.37

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Integral Ad Science
Main Thread:
2738ms
Blocking:
1199ms
Transfer Size:
471.20kB
Tribal Fusion
Main Thread:
522ms
Blocking:
468ms
Transfer Size:
2.32kB
blogherads.com
Main Thread:
950ms
Blocking:
258ms
Transfer Size:
578.24kB
Google/Doubleclick Ads
Main Thread:
785ms
Blocking:
229ms
Transfer Size:
452.76kB
Optanon
Main Thread:
317ms
Blocking:
223ms
Transfer Size:
212.06kB
Ad Lightning
Main Thread:
863ms
Blocking:
215ms
Transfer Size:
154.33kB
152 additional vendors which combined compose <3.3% impact

Performance

Fullview
1w
1m
3m
6m
1y
all

Profile

Owner

Penske Media Corporation

Website

variety.com

Founded

December 1905

Category

News & Broadcast Media

Description

Variety is an American magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, Daily Variety was launched, based in Los Angeles, to cover the motion-picture industry. Variety's website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar.

Headquarters

New York, NY, U.S.

Profile Source

Wikipedia