No user wants to see the spinning wheel of a site loading. The audit we conducted, clearly identified the goals for the project which were clear and simple:

1. Dramatically improve page performance.
2. Increase ad viewability.
3. Enhance user engagement to prevent bounce rate.

Having completed a comprehensive site audit, a number of recommendations were outputted and they became the north star for all technology decisions. We embarked on a migration project which resulted in moving MotorTrend to a modern cloud infrastructure, a re-architecting of the technology stack, including implementation of React with new article templates, and the implementation of modern performance optimization techniques. Econify's experienced team lead and supported the MotorTrend development team throughout to ensure successful delivery.

A project that led to enormous business value for MotorTrend. Having created one of the world's fastest article templates, we significantly reduced operational costs for MotorTrend. This, combined with a substantial increase in revenue from advertising through reduced bounce rates, meant this project had a fundamental and tangible effect on the MotorTrend's bottom line.