Ars Technica

As of December 10, 2023
  • F
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

    Have further questions?

  • 22%
    Performance
  • 10%
    delta up
    30-Day Change
  • 12%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
76%
Best Practices
64%
SEO
91%
Lighthouse
Score
First Contentful Paint
3.5
Speed Index
22.8
Largest Contentful Paint
5.8
Total Blocking Time
9.6
Time to First Byte
0
Cumulative Layout Shift
20.61

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
arstechnica.net
Main Thread:
3159ms
Blocking:
2315ms
Transfer Size:
937.56kB
permutive.app
Main Thread:
3602ms
Blocking:
1386ms
Transfer Size:
167.32kB
Google Tag Manager
Main Thread:
2020ms
Blocking:
1154ms
Transfer Size:
302.20kB
Google/Doubleclick Ads
Main Thread:
2374ms
Blocking:
991ms
Transfer Size:
356.70kB
cnevids.com
Main Thread:
3222ms
Blocking:
894ms
Transfer Size:
373.76kB
conde.digital
Main Thread:
1605ms
Blocking:
802ms
Transfer Size:
172.76kB
72 additional vendors which combined compose <2.8% impact

Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$55,578
in revenue
By improving:
First Contentful Paint
36%
3.5 sec 2.2 sec
Largest Contentful Paint
59%
5.8 sec 2.4 sec
Cumulative Layout Shift
51%
0.21 0.1

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
Want to know more?

Performance

Fullview
1w
1m
3m
6m
1y
all

Profile

Owner

Condé Nast

Website

https://arstechnica.com/

Founded

1998

Category

News & Broadcast Media

Description

Ars Technica is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, science, technology policy, and video games.

Headquarters

New York, NY, U.S.

Profile Source

Wikipedia