Midwest community

As of January 14, 2025
  • B
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 34%
    Performance
  • 3%
    delta up
    30-Day Change
  • 67%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
97%
Best Practices
54%
SEO
92%
Lighthouse
Score
First Contentful Paint
1.7
Speed Index
28.5
Largest Contentful Paint
56.6
Total Blocking Time
5
Time to First Byte
0.7
Cumulative Layout Shift
5.27

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Amazon Ads
Main Thread:
1858ms
Blocking:
1200ms
Transfer Size:
214.08kB
Google/Doubleclick Ads
Main Thread:
2717ms
Blocking:
1200ms
Transfer Size:
926.33kB
ad-score.com
Main Thread:
2230ms
Blocking:
384ms
Transfer Size:
197.60kB
Google Tag Manager
Main Thread:
550ms
Blocking:
333ms
Transfer Size:
465.65kB
Fastly
Main Thread:
684ms
Blocking:
272ms
Transfer Size:
112.21kB
Rubicon Project
Main Thread:
517ms
Blocking:
151ms
Transfer Size:
215.45kB
133 additional vendors which combined compose <1.8% impact

Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$257,962
in revenue
By improving:
Largest Contentful Paint
96%
56.6 sec 2.4 sec

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
Want to know more?

Performance

Fullview
1w
1m
3m
6m
1y
all

Profile

Category

News & Broadcast Media