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Rolling Stone

As of January 13, 2025
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  • C
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 23%
    Performance
  • -
    30-Day Change
  • 55%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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SummaryChartVendors

Key Metrics

The essential markers all sites should work on

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Accessibility
78%
Best Practices
57%
SEO
85%
Web Vitals
Score
Largest Contentful Paint
2.01
Interaction To Next Paint
0.18
Cumulative Layout Shift
0.45
First Contentful Paint
1.72
First Input Delay
Time To First Byte
0.66
Lighthouse
Score
First Contentful Paint
18
Speed Index
25.9
Largest Contentful Paint
32.9
Total Blocking Time
2.7
Time to First Byte
0
Cumulative Layout Shift
11.12

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Rubicon Project
Main Thread:
1182ms
Blocking:
705ms
Transfer Size:
219.47kB
blogherads.com
Main Thread:
1351ms
Blocking:
414ms
Transfer Size:
579.71kB
Google/Doubleclick Ads
Main Thread:
1038ms
Blocking:
387ms
Transfer Size:
686.58kB
Optanon
Main Thread:
414ms
Blocking:
317ms
Transfer Size:
239.06kB
Integral Ad Science
Main Thread:
1256ms
Blocking:
303ms
Transfer Size:
241.20kB
Google Tag Manager
Main Thread:
364ms
Blocking:
137ms
Transfer Size:
559.93kB
163 additional vendors which combined compose <2.1% impact
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Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$353,287
in revenue
By improving:
Cumulative Layout Shift
78%
0.45 → 0.1

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
Want to know more?

Performance

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Profile

Owner

Penske Media Corporation

Website

rollingstone.com

Founded

November 1967

Category

News & Broadcast Media

Description

Rolling Stone is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has since returned to its traditional mix of content, including music, entertainment, and politics.

Headquarters

New York, NY, U.S.

Profile Source

Wikipedia