Time

As of December 4, 2024
  • A
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 38%
    Performance
  • 6%
    delta up
    30-Day Change
  • 100%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
90%
Best Practices
79%
SEO
100%
Web Vitals
Score
Largest Contentful Paint
1.69
Interaction To Next Paint
0.21
Cumulative Layout Shift
0.18
First Contentful Paint
1.41
First Input Delay
Time To First Byte
0.67
Lighthouse
Score
First Contentful Paint
3.6
Speed Index
6.4
Largest Contentful Paint
5.1
Total Blocking Time
8.6
Time to First Byte
0
Cumulative Layout Shift
0.05

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
spiny.ai
Main Thread:
3139ms
Blocking:
1540ms
Transfer Size:
183.96kB
Google/Doubleclick Ads
Main Thread:
1886ms
Blocking:
1513ms
Transfer Size:
259.87kB
LongTail Ad Solutions
Main Thread:
2306ms
Blocking:
1062ms
Transfer Size:
9.43MB
Google CDN
Main Thread:
2131ms
Blocking:
1010ms
Transfer Size:
710.70kB
omny.fm
Main Thread:
1816ms
Blocking:
891ms
Transfer Size:
420.40kB
Google Tag Manager
Main Thread:
1155ms
Blocking:
702ms
Transfer Size:
298.57kB
69 additional vendors which combined compose <1.8% impact

Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$55,578
in revenue
By improving:
Cumulative Layout Shift
44%
0.18 0.1

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
Want to know more?

Performance

Fullview
1w
1m
3m
6m
all

Profile

Website

https://time.com/

Founded

March 3, 1923

Category

News & Broadcast Media

Description

American news magazine and website

Headquarters

Manhattan