Today
As of January 15, 2025
mobile
Recipes
- BEconiscoreThe Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
B Grade: Your peer percentile is above average, ranging between 60% to 79%.
C Grade: Your peer percentile is average, with a score between 40% and 59%.
D Grade: Your peer percentile is below average, falling between 20% and 39%.
F Grade: Your peer percentile is significantly below average, below 20%.
Have further questions? - 34%Performance
- -15%
30-Day Change - 79%Peer PercentileCompares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.
Detected Category: News & Broadcast Media
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Key Metrics
The essential markers all sites should work on
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Accessibility
82%
Best Practices
75%
SEO
85%
Web Vitals
Score
Largest Contentful Paint
2.34
Interaction To Next Paint
0.18
Cumulative Layout Shift
0.05
First Contentful Paint
1.7
First Input Delay
Time To First Byte
1.03
Lighthouse
Score
First Contentful Paint
3.1
Speed Index
9.7
Largest Contentful Paint
6.3
Total Blocking Time
2.7
Time to First Byte
0.7
Cumulative Layout Shift
Influential Vendors
The most impactful 3rd party packages
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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
nbcnews.com
Main Thread:
4022msBlocking:
1953msTransfer Size:
1.21MBAdobe Tag Manager
Main Thread:
531msBlocking:
312msTransfer Size:
228.49kBOptanon
Main Thread:
389msBlocking:
206msTransfer Size:
227.55kBnbcuni.com
Main Thread:
544msBlocking:
197msTransfer Size:
273.75kBGoogle/Doubleclick Ads
Main Thread:
492msBlocking:
148msTransfer Size:
289.48kBFacebook
Main Thread:
206msBlocking:
98msTransfer Size:
83.21kB37 additional vendors which combined compose <0.41% impact
Performance
1w
1m
3m
6m
all
Profile
Owner
Comcast NBCUniversal
Website
today.com
Founded
January 1952
Category
News & Broadcast Media
Description
Today is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 71 years of broadcasting it is fifth on the list of longest-running United States television series.
Headquarters
30Rock, New York, NY, U.S.
Profile Source
Wikipedia