Today

As of December 5, 2024
  • A
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 36%
    Performance
  • 3%
    delta up
    30-Day Change
  • 83%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
82%
Best Practices
75%
SEO
85%
Web Vitals
Score
Largest Contentful Paint
2.24
Interaction To Next Paint
0.15
Cumulative Layout Shift
0.04
First Contentful Paint
1.65
First Input Delay
Time To First Byte
0.99
Lighthouse
Score
First Contentful Paint
3.2
Speed Index
10.6
Largest Contentful Paint
5.5
Total Blocking Time
1
Time to First Byte
0.6
Cumulative Layout Shift
15.09

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
nbcnews.com
Main Thread:
1923ms
Blocking:
762ms
Transfer Size:
1.23MB
Google/Doubleclick Ads
Main Thread:
619ms
Blocking:
218ms
Transfer Size:
289.47kB
Adobe Tag Manager
Main Thread:
347ms
Blocking:
189ms
Transfer Size:
228.39kB
nbcuni.com
Main Thread:
291ms
Blocking:
46ms
Transfer Size:
273.57kB
Rubicon Project
Main Thread:
64ms
Blocking:
36ms
Transfer Size:
170.42kB
Amazon Ads
Main Thread:
72ms
Blocking:
15ms
Transfer Size:
94.17kB
43 additional vendors which combined compose <0.61% impact

Performance

Fullview
1w
1m
3m
6m
all

Profile

Owner

Comcast NBCUniversal

Website

today.com

Founded

January 1952

Category

News & Broadcast Media

Description

Today is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 71 years of broadcasting it is fifth on the list of longest-running United States television series.

Headquarters

30Rock, New York, NY, U.S.

Profile Source

Wikipedia