USA Today

As of January 22, 2025
  • A
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

    Have further questions?

  • 63%
    Performance
  • -2%
    delta down
    30-Day Change
  • 90%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
85%
Best Practices
57%
SEO
92%
Web Vitals
Score
Largest Contentful Paint
2.23
Interaction To Next Paint
0.21
Cumulative Layout Shift
0.08
First Contentful Paint
1.05
First Input Delay
Time To First Byte
0.37
Lighthouse
Score
First Contentful Paint
2.4
Speed Index
12.5
Largest Contentful Paint
2.5
Total Blocking Time
1
Time to First Byte
0.4
Cumulative Layout Shift
0

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Taboola
Main Thread:
2102ms
Blocking:
458ms
Transfer Size:
1.40MB
confiant-integrations.net
Main Thread:
464ms
Blocking:
307ms
Transfer Size:
273.10kB
Google/Doubleclick Ads
Main Thread:
678ms
Blocking:
279ms
Transfer Size:
511.94kB
Integral Ad Science
Main Thread:
418ms
Blocking:
50ms
Transfer Size:
242.18kB
Amazon Ads
Main Thread:
91ms
Blocking:
33ms
Transfer Size:
110.84kB
StickyADS.tv
Main Thread:
79ms
Blocking:
27ms
Transfer Size:
144.45kB
86 additional vendors which combined compose <0.16% impact

Performance

Fullview
1w
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6m
1y
all

Profile

Owner

Gannett

Website

usatoday.com

Founded

September 1982

Category

News & Broadcast Media

Description

USA Today is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features.

Headquarters

McLean, Virginia, U.S.

Profile Source

Wikipedia