Vanity Fair

As of January 15, 2025
  • F
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 26%
    Performance
  • 53%
    delta up
    30-Day Change
  • 15%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
82%
Best Practices
57%
SEO
92%
Web Vitals
Score
Largest Contentful Paint
1.45
Interaction To Next Paint
0.22
Cumulative Layout Shift
0.16
First Contentful Paint
1.3
First Input Delay
Time To First Byte
0.54
Lighthouse
Score
First Contentful Paint
5
Speed Index
29.2
Largest Contentful Paint
46.9
Total Blocking Time
5.8
Time to First Byte
0
Cumulative Layout Shift
4.11

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Google Tag Manager
Main Thread:
1492ms
Blocking:
872ms
Transfer Size:
660.35kB
permutive.app
Main Thread:
1549ms
Blocking:
794ms
Transfer Size:
318.02kB
Google/Doubleclick Ads
Main Thread:
1247ms
Blocking:
426ms
Transfer Size:
676.78kB
conde.digital
Main Thread:
1413ms
Blocking:
423ms
Transfer Size:
181.44kB
Facebook
Main Thread:
371ms
Blocking:
197ms
Transfer Size:
246.11kB
cnevids.com
Main Thread:
1024ms
Blocking:
156ms
Transfer Size:
348.00kB
100 additional vendors which combined compose <2.4% impact

Revenue Opportunity

Estimates how much additional revenue this site could be generating by improving performance.

Estimated numbers provided are for informational purposes only and do not constitute a guarantee of actual outcomes.

Read more about the methodlogy



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$55,578
in revenue
By improving:
Cumulative Layout Shift
38%
0.16 0.1

Use the slider below to input your revenue to see an estimate of how much revenue you could gain by improving your performance score.

$1,000,000 Current Revenue
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Performance

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Profile

Owner

Condé Nast

Website

vanityfair.com

Founded

February 1983

Category

News & Broadcast Media

Description

Vanity Fair is a monthly magazine of popular culture, fashion, and current affairs published by Condé Nast in the United States.

Headquarters

New York, NY, U.S.

Profile Source

Wikipedia