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Google/Doubleclick Ads

As of August 21, 2024
mobile
Article
  • F
    Econiscore
    Scores reflect Econify's performance standards, calculated by comparing main thread time, blocking time, and transfer size to our thresholds, adjusted by respective weights. Grades 'A' to 'F' are assigned based on the aggregate score, with higher scores indicating better performance.

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  • 2088.57ms
    Main Thread
  • 3%
    delta up
    30-Day Change
  • 0%
    Peer Percentile
    This function determines a vendor's percentile rank in main thread time compared to its industry peers. A higher percentile indicates the vendor's main thread time is superior to that of most competitors.

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SummaryChartCompanies

KEY METRICS
The essential markers all sites should work on

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MAX
MAIN THREAD TIME
24127.00 ms
MIN
MAIN THREAD TIME
0 ms

TRACKED COMPANIES (TOP & BOTTOM)
The best and worst companies that are utilizing this vendor.

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RANKCOMPANYMAIN THREAD TIMEBLOCKING TIMETRANSFER SIZE
1Selfridges
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
0 B
2RTE
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
884 B
3Fox Sports
MAIN THREAD TIME:
0ms
BLOCKING TIME:
0ms
TRANSFER SIZE:
5.38kB
133CBS Sports
MAIN THREAD TIME:
8723.5ms
BLOCKING TIME:
3508ms
TRANSFER SIZE:
1.59MB
134The New Republic
MAIN THREAD TIME:
8735.25ms
BLOCKING TIME:
4349.25ms
TRANSFER SIZE:
1.19MB
135Times of India
MAIN THREAD TIME:
14923ms
BLOCKING TIME:
7941ms
TRANSFER SIZE:
1.93MB

Performance

Fullview
1w
1m
3m
6m
1y
all

Profile

Area Served

WorldWide

Description

DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.

Headquarters

New York City, U.S.

Initial Release

February 1996; 27 years ago (1996-02)New York City

Owner

Alphabet Inc.

Status

Active

Type Of Service

Online Advertising

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