National Geographic
As of January 15, 2025
mobile
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- DEconiscoreThe Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
B Grade: Your peer percentile is above average, ranging between 60% to 79%.
C Grade: Your peer percentile is average, with a score between 40% and 59%.
D Grade: Your peer percentile is below average, falling between 20% and 39%.
F Grade: Your peer percentile is significantly below average, below 20%.
Have further questions? - 29%Performance
- -3%
30-Day Change - 29%Peer PercentileCompares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.
Detected Category: News & Broadcast Media
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Key Metrics
The essential markers all sites should work on
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Accessibility
70%
Best Practices
57%
SEO
92%
Web Vitals
Score
Largest Contentful Paint
2.85
Interaction To Next Paint
0.27
Cumulative Layout Shift
0.04
First Contentful Paint
2.36
First Input Delay
Time To First Byte
1.29
Lighthouse
Score
First Contentful Paint
7.5
Speed Index
12
Largest Contentful Paint
17.4
Total Blocking Time
1.7
Time to First Byte
0
Cumulative Layout Shift
Influential Vendors
The most impactful 3rd party packages
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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Google CDN
Main Thread:
783msBlocking:
302msTransfer Size:
708.13kBgo.com
Main Thread:
585msBlocking:
262msTransfer Size:
813.85kBespn.com
Main Thread:
606msBlocking:
259msTransfer Size:
288.22kBGoogle/Doubleclick Ads
Main Thread:
717msBlocking:
151msTransfer Size:
309.48kBGoogle Tag Manager
Main Thread:
207msBlocking:
62msTransfer Size:
292.61kBOther Google APIs/SDKs
Main Thread:
159msBlocking:
43msTransfer Size:
43.63kB38 additional vendors which combined compose <1.3% impact
Performance
1w
1m
3m
6m
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Profile
Website
https://www.nationalgeographic.com/
Founded
1888
Category
News & Broadcast Media
Description
National Geographic (formerly The National Geographic Magazine, sometimes branded as NAT GEO) is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine months after the establishment of the society, but is now a popular magazine.
Headquarters
USA