The Econiscore is a letter grade based on the Peer Percentile, according to the following scale: A Grade: Your peer percentile is outstanding, equal to or exceeding 80%. B Grade: Your peer percentile is above average, ranging between 60% to 79%. C Grade: Your peer percentile is average, with a score between 40% and 59%. D Grade: Your peer percentile is below average, falling between 20% and 39%. F Grade: Your peer percentile is significantly below average, below 20%.
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32%
Performance
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30-Day Change
34%
Peer Percentile
Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.