The Onion

As of December 19, 2024
  • A
    Econiscore
    The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
    A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
    B Grade: Your peer percentile is above average, ranging between 60% to 79%.
    C Grade: Your peer percentile is average, with a score between 40% and 59%.
    D Grade: Your peer percentile is below average, falling between 20% and 39%.
    F Grade: Your peer percentile is significantly below average, below 20%.

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  • 60%
    Performance
  • 88%
    delta up
    30-Day Change
  • 97%
    Peer Percentile
    Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

    Detected Category: News & Broadcast Media

    Have further questions?

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Key Metrics

The essential markers all sites should work on

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Accessibility
97%
Best Practices
79%
SEO
50%
Web Vitals
Score
Largest Contentful Paint
1.29
Interaction To Next Paint
0.11
Cumulative Layout Shift
0
First Contentful Paint
1.16
First Input Delay
Time To First Byte
0.36
Lighthouse
Score
First Contentful Paint
4.9
Speed Index
4.9
Largest Contentful Paint
8
Total Blocking Time
0.2
Time to First Byte
0.3
Cumulative Layout Shift
0.15

Influential Vendors

The most impactful 3rd party packages

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VENDOR
MAIN THREAD
BLOCKING
TRANSFER SIZE
Google FundingChoices
Main Thread:
235ms
Blocking:
106ms
Transfer Size:
120.62kB
Google Tag Manager
Main Thread:
235ms
Blocking:
64ms
Transfer Size:
187.90kB
TikTok
Main Thread:
100ms
Blocking:
34ms
Transfer Size:
143.20kB
Google/Doubleclick Ads
Main Thread:
189ms
Blocking:
19ms
Transfer Size:
246.13kB
htlbid.com
Main Thread:
71ms
Blocking:
16ms
Transfer Size:
99.99kB
Amazon Ads
Main Thread:
80ms
Blocking:
6ms
Transfer Size:
93.29kB
14 additional vendors which combined compose <0.75% impact

Performance

Fullview
1w
1m
3m
6m
1y
all

Profile

Owner

G/O Media

Website

theonion.com

Founded

August 1988

Category

News & Broadcast Media

Description

The Onion is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 29, 1988, in Madison, Wisconsin. The Onion began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the Onion News Network. In 2013, The Onion ceased publishing its print edition and launched Onion Labs, an advertising agency.

Headquarters

Madison, Wisconsin, U.S.

Profile Source

Wikipedia