The Sun

As of October 22, 2024

mobile

Homepage

D
Econiscore
The Econiscore is a letter grade based on the Peer Percentile, according to the following scale:
A Grade: Your peer percentile is outstanding, equal to or exceeding 80%.
B Grade: Your peer percentile is above average, ranging between 60% to 79%.
C Grade: Your peer percentile is average, with a score between 40% and 59%.
D Grade: Your peer percentile is below average, falling between 20% and 39%.
F Grade: Your peer percentile is significantly below average, below 20%.

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29%
Performance
-6%
30-Day Change
35%
Peer Percentile
Compares the brand's performance score relative to its peers (i.e., brands within the same category), with a higher value indicating better performance among its competitors.

Detected Category: News & Broadcast Media

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Summary Chart Vendors

Key Metrics

The essential markers all sites should work on

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Accessibility

85%

Best Practices

57%

SEO

100%

Web Vitals

Score

Largest Contentful Paint

1.56

Interaction To Next Paint

0.32

Cumulative Layout Shift

0.01

First Contentful Paint

1.46

First Input Delay

Time To First Byte

0.7

Lighthouse

Score

First Contentful Paint

3.9

Speed Index

22.9

Largest Contentful Paint

7.1

Total Blocking Time

11.5

Time to First Byte

Cumulative Layout Shift

1.73

Influential Vendors

The most impactful 3rd party packages

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VENDOR

MAIN THREAD

BLOCKING

TRANSFER SIZE

Google/Doubleclick Ads

Main Thread:

5391ms

Blocking:

3972ms

Transfer Size:

380.70kB

Amazon Ads

Main Thread:

2303ms

Blocking:

1377ms

Transfer Size:

125.10kB

presage.io

Main Thread:

3206ms

Blocking:

1024ms

Transfer Size:

577.97kB

Integral Ad Science

Main Thread:

4560ms

Blocking:

846ms

Transfer Size:

115.39kB

Web Content Assessor

Main Thread:

748ms

Blocking:

626ms

Transfer Size:

301.21kB

Rubicon Project

Main Thread:

1274ms

Blocking:

569ms

Transfer Size:

176.78kB

135 additional vendors which combined compose <1.6% impact

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Performance

Fullview

all

Profile

Owner

News UK

Website

https://www.thesun.co.uk/

Founded

1964

Category

News & Broadcast Media

Description

The Sun is a British tabloid newspaper owned by News UK, a division of News Corp. Founded in 1964, it is known for its sensationalist and provocative news style, focusing heavily on celebrity gossip, sports, and populist news. It is one of the UK's most widely circulated newspapers, famous for its bold headlines and controversial stances. "The Sun" has historically supported the Conservative Party, though it occasionally endorses other parties based on the working-class interests it typically champions. The paper has been influential in shaping public opinion and political outcomes, although it has also faced criticism for its approach to reporting and ethical lapses, most notably during the phone-hacking scandal.

Headquarters

London